National
Football League on television
The television
rights to broadcast National Football League (NFL) games are the most lucrative and expensive
rights of any American sport. It was television that brought professional football into prominence in the modern era
after World War II. Since then, NFL broadcasts have become among the
most-watched programs on American television, and the financial fortunes of
entire networks have rested on owning NFL broadcasting rights. This has raised
questions about the impartiality of the networks' coverage of games and whether
they can criticize the NFL without fear of losing the rights and their income.
Since the 1960 s, all regular season and playoff
games broadcast in the United States have been aired by
national television networks. Currently, the terrestrial television networks CBS($3.73 B), NBC ($3.6 B) and Fox ($4.27 B)
— as well as cable television's ESPN ($8.8 B) — are paying a combined total
of US$20.4 billion to broadcast NFL games as per the
current contract that ends in 2013. From 2014 to 2022, the same networks will
pay $39.6 billion for the same broadcast rights. With the current concentration of media ownership in the U.S., the NFL thus holds
broadcast contracts with four companies (CBS Corporation, NBCUniversal, News Corporation,
and The Walt Disney Company, respectively)
that control a combined vast majority of the country's media. League-owned NFL Network,
on cable television, also broadcasts a selected number of games nationally.
However, the league imposes several strict television policies to ensure that
stadiums are filled and sold out,to maximize telecast ratings, and to
help leverage content on these networks.
Under the current contracts, regionally shown
games on Sunday afternoons are televised on CBS and Fox, which primarily carry
games of AFC and NFC teams
respectively (the conference of the road team determines the broadcaster of an
interconference game). Nationally televised regular season games on Sunday and
Monday nights are aired on NBC and ESPN, respectively, while the NFL Network
televises Thursday night games during the regular season. During the
postseason, NBC broadcasts the first two playoff games, while CBS and Fox airs
the rest of the AFC and NFC games, respectively; the Super Bowl rotates annually between CBS, Fox, and
NBC.
NFL preseason telecasts are more in line with
the other major sports leagues' regular-season telecasts in that they are more
locally-produced, usually by a local affiliate of one of the above terrestrial
television networks. Some preseason games will air nationally,
Overview
of schedule
The NFL regular season usually begins in September, and ends
in December or early January. Each team plays 16 games during a 17-week period.
Traditionally, the majority of each week's games are played on Sunday
afternoon. The Sunday afternoon games are televised regionally, where the
particular game available on local television will depend on where the viewer
is located, and begin at either approximately 1 p.m. or 4 p.m. Eastern Time.
In addition, there are usually single nationally televised games each on
Thursday night, Sunday night, and Monday night. These primetime games are broadcast across the country
over one national over-the-air broadcast or cable network, where there are no
regional restrictions, nor any other competing NFL contest.
All playoff games, the Super Bowl,
and the Pro Bowl are nationally televised on either
Saturday or Sunday in January/early February, and either in the afternoon or in
primetime.
Scheduling during the NFL preseason is more lenient in that most games
usually start based on the local time. Thus, games on the West Coast are
usually played after 7 p.m. Pacific Time (10 p.m. Eastern Time). However, the handful of
primetime, nationally televised preseason games are still played at
approximately 8 p.m. Eastern Time.
Current
broadcasting contracts
The television rights to the NFL are the most
expensive rights of not only any American sport, but any American entertainment
property. With the fragmentation of audiences due to the increased
specialization of broadcast and cable TV networks, sports remain one of the few
entertainment properties that not only can guarantee a large and diversified
audience, but a live one.
The Super Bowl often ranks among the most watched
shows of the year. Four of Nielsen Media Research's top 10 programs of all
time are Super Bowls. Networks have purchased a share of the
broadcasting rights to the NFL as a means of raising the entire network's
profile.
Under the current television contracts, which
began during the 2006 season, regular season games are broadcast on five
networks:CBS, FOX, NBC, ESPN, and the NFL Network.
As of the 2012 NFL season with the major networks investing more
in audio
description due to FCC
guidelines ramping up the requirements of opening up the second audio program audio channel to access audio
description (which is also used by some networks to provide Spanish language audio of their primetime programming),
all of the NFL's broadcasting partners have added Spanish language audio commentary of games over the SAP
channel, except for ESPN, which simulcasts Monday
Night Football with Spanish
commentary over ESPN Deportes and has since the move of MNF to ESPN in 2006.
NFL Sunday Ticket
Satellite broadcast company DirecTV offers NFL
Sunday Ticket, a subscription-based package that allows all
Sunday afternoon regional games to be watched. The only exception is that Sunday Ticket is subject to the same blackout rules
as broadcast networks. This package is exclusive to
DirecTV in the US . In Canada , NFL
Sunday Ticket is available on a per-provider distribution deal on both cable
and satellite, because Canadian law generally prevents one provider from offering
a package on an exclusive basis.
Mid-game switches
During the afternoon games, CBS and Fox may
switch a market's game to a more competitive one mid-game, particularly when a
game becomes one-sided. For this to occur, one team must be ahead by at least
18 points in the second half.
Due to the "Heidi Game", a primary media market must
show its local team's game in its entirety and secondary markets usually follow
suit for away games. Also, secondary markets (for home games) or any others
where one team's popularity stands out may request a constant feed of that
game, and in that case will not be switched.
If the local team is scheduled for the late game
of a doubleheader, it has importance over any early game. If 4:25 p.m. arrives, and the early game is ongoing, the
primary affiliate (all games) and secondary affiliates (road games) are
required to cut off the early game and switch to the start of the local team's
game. Additional affiliates, including secondary affiliates for home games, may
also request to cut off an early game for a nearby team's late start. This is
common in Texas where many affiliates
which are not considered secondary markets by the NFL still switch out of early
games in order to get to the start of a 4:25 Dallas Cowboys game.
When a local team plays the early game of a
doubleheader, that game holds importance over any late game. If the local
team's early game runs beyond 4:25 p.m. , the primary and
secondary markets stay on until completion, and the late game is joined
in-progress.
Shared media markets
For this reason, if two teams share a primary media market,
their games are never scheduled on the same network on the same day (unless
they play each other). Otherwise, the networks could theoretically have to cut
away from one team's game to show the other. Currently, two pairs of teams are
affected by this rule, and are subject to additional rules described below:
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